I recently stopped by 212 ARTS and had the opportunity to speak to Laura “Lulu” Reich who, along with Marc Leader, founded and directs the gallery.
I’ve heard great things about your current exhibit, Gumshoe: Red, White And Black, and I’m so glad I finally had the opportunity to visit this space! How long has 212 ARTS been here?
We’ve been here as 212 ARTS since this past October.
This space here at 240 East 4th Street is so perfect for a gallery. Why did you choose this particular neighborhood? And how were you so lucky to get this space?
I’m an East Village girl and I love everything about this neighborhood — its history, alternative culture and more. Yes, acquiring this space was mere luck! I had found out from the landlord that it was available.
What is the vision behind 212 ARTS?
It is to give exposure in a gallery setting to urban artists, particularly those who work on the streets, as well as in their studios. It is also to educate folks about the artists in this scene. There are stories to tell, as in this current exhibit, Gumshoe: Red, White And Black.
Can you tell us something about this current exhibit?
It is Gumshoe‘s first solo exhibit in NYC. We chose to present this exhibit because we love Gumshoe’s work and her distinct female energy! And it seemed like the perfect exhibit for Valentine’s Day.
And what about its title, Red, White and Black?
Most of the pieces in the exhibit are red, white and black. The title is a play, of course, on the colors of the American flag, presenting the darker side of the American dream.
And the gum that always makes it way onto those glorious red Louboutin heels? What is that all about?
As we strive for perfection and sometimes almost reach it, we meet inevitable disaster! The gum is the metaphor for that. We get stuck along the way!
Oh, yes! There is a story to tell! Until when will folks be able to see this exhibit?
We are open Tuesday through Saturday 2:00 pm – 8:00 pm and on Sunday 2:00 pm – 7:00 pm. You can also make an appointment to see it by contacting me at laura@212arts.com Gumshoe‘s exhibit closes on Wednesday, February 17th.
What’s next?
Opening on the 18th is an exhibit featuring artworks by NYC graffiti legends. Among those showing are: Crash, Skeme and T-Kid.
I’m certainly looking forward to that! Good luck!
Interview conducted and edited by Lois Stavsky; all photos feature Gumshoe‘s work; photo 4 of Gumshoe‘s installation also features Jily Ballistic and Al Diaz; photo 5 of Gumshoe at work was captured awhile back on the Lower East Side.
Photo credits:1 & 4 Lois Stavsky; 2 & 5 Dani Reyes Mozeson and 3 Houda Lazrak
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