Jily Ballistic

Gallery Director Laura “Lulu” Reich on 212 Arts: Its Mission, Gumshoe’s Current Exhibit, Its Upcoming Graffiti Show and more

February 9, 2016

Lulu-reich

I recently stopped by 212 ARTS and had the opportunity to speak to Laura “Lulu” Reich who, along with Marc Leader, founded and directs the gallery.

I’ve heard great things about your current exhibit, Gumshoe: Red, White And Black, and I’m so glad I finally had the opportunity to visit this space! How long has 212 ARTS been here?

We’ve been here as 212 ARTS since this past October.

This space here at 240 East 4th Street is so perfect for a gallery. Why did you choose this particular neighborhood? And how were you so lucky to get this space?

I’m an East Village girl and I love everything about this neighborhood — its history, alternative culture and more. Yes, acquiring this space was mere luck! I had found out from the landlord that it was available.

gumshoe-art-on-canvas-212arts-nyc

What is the vision behind 212 ARTS? 

It is to give exposure in a gallery setting to urban artists, particularly those who work on the streets, as well as in their studios. It is also to educate folks about the artists in this scene. There are stories to tell, as in this current exhibit, Gumshoe: Red, White And Black.

Can you tell us something about this current exhibit?

It is Gumshoe‘s first solo exhibit in NYC. We chose to present this exhibit because we love Gumshoe’s work and her distinct female energy! And it seemed like the perfect exhibit for Valentine’s Day.

Gumshoe-art-on-canvas

And what about its title, Red, White and Black?

Most of the pieces in the exhibit are red, white and black. The title is a play, of course, on the colors of the American flag, presenting the darker side of the American dream.

And the gum that always makes it way onto those glorious red Louboutin heels? What is that all about?

As we strive for perfection and sometimes almost reach it, we meet inevitable disaster! The gum is the metaphor for that. We get stuck along the way!

gumshoe-installation-212arts

Oh, yes! There is a story to tell! Until when will folks be able to see this exhibit?

We are open Tuesday through Saturday 2:00 pm – 8:00 pm and on Sunday 2:00 pm – 7:00 pm.  You can also make an appointment to see it by contacting me at laura@212arts.com  Gumshoe‘s exhibit closes on Wednesday, February 17th.

What’s next?

Opening on the 18th is an exhibit featuring artworks by NYC graffiti legends. Among those showing are: Crash, Skeme and T-Kid.

Gumshoe-paints-street-art-nyc

I’m certainly looking forward to that! Good luck!

Interview conducted and edited by Lois Stavsky; all photos feature Gumshoe‘s work; photo 4 of Gumshoe‘s installation also features Jily Ballistic and Al Diaz; photo 5 of  Gumshoe at work was captured awhile back on the Lower East Side.

Photo credits:1 & 4 Lois Stavsky; 2 & 5 Dani Reyes Mozeson and 3 Houda Lazrak

Note: Our highly acclaimed Street Art NYC App is now available for Android devices here.

en-play-badge 2

{ 0 comments }

SOLD Magazine Launches with Exhibit at 17 Frost: Jily Ballistic with JPO, Chris RWK, Raquel Echanique, Elle and Ramiro Davaro

January 30, 2016

Jily-Ballistic-and-JPO-art-17-Frost

SOLD Magazine launched this past Thursday evening with an exhibit — co-curated with Ellis Gallagher — and party at 17 Frost. When I stopped by early in the evening, I had the opportunity to speak to John Paul O’Grodnick, who — along with Greg Frederick and BD White — made it all happen.

 Just what is SOLD Magazine?

SOLD Magazine is a free magazine by artists for artists and art lovers. Among its features are: artists interviewing each other, studio visits, artist and photographer profiles, a travel section and much more.

What motivated you thee to launch it?

A sense that artists need a new platform for exposure. Our mission is to provide that platform.

chris-rwk-art-17-frost

 When did you guys first begin working on SOLD Magazine? And how did you fund it?

We began working on it at the beginning of October, and we funded it via a Kickstarter campaign.

It’s great that your campaign was so successful! What has been your greatest challenge in seeing this through?

Rounding up the artists whom we wanted to participate in our venture.

raquel-echanique-17-Frost-exhibit

 Was it an open call? How did you decide which artists to include?

No! It was artists we’ve known and worked with in the past. Some of them suggested others.

How often do you expect to publish SOLD Magazine?

Once every three months. It is intended as a quarterly.

elle-art-17-Frost-nyc

How will folks be able to get hold of it?

We plan to make it available in galleries and museums throughout the city, as well as in local businesses here in Williamsburg.

I notice that this premier issue focuses on female artists, with your first cover featuring Gilf and Elle. What can we expect in future issues?

Every issue will have a theme. Our next one will focus on collaborations.

Ramiro-Davato-art -at-17-Frost

 That sounds great! Congratulations!

Note: The above images of are of works that were on exhibit and for sale at Thursday evening’s SOLD Magazine‘s launch:

1. Jily Ballistic and John Paul O’Grodnick aka JPO

2. Chris RWK

3. Raquel Echanique

4. Elle

5. Ramiro Davaro

Interview by Lois Stavsky and photos by Tara Murray

{ 0 comments }