SOLD Magazine

sold-magazine-cover -URNewYork

The second issue of SOLD Magazine — the magazine by artists for artistswas formally launched last night with an Affordable Art Show at Chelsea’s Studio Kraut.  After checking out the art — that had already been installed when I came by — and perusing the magazine, I spoke to SOLD Magazine‘s publishing editor BD White.

Back in January, you, John Paul O’Grodnick and Greg Frederick first launched SOLD Magazine. How has the response to it been? What kind of feedback have you gotten?

The response has been overwhelmingly positive. People were eager to become involved with it. We had a steady stream of encouraging emails, text messages, phone calls and comments. It was the incredibly enthusiastic response to SOLD Magazines first issue that has kept us going!

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How did you go about distributing the premiere issue of your magazine?

We distributed over 3,000 copies — 20 at a time — by getting them anywhere and everywhere! We hit art stores, alternative spaces, cafes, bagel and muffin shops…just about any place that was open to receiving our magazine.

This second issue looks fantastic! There are revealing interviews with UR NEW YORK, City Kitty and Appleton, along with a range of intriguing feature articles. You even have a recipe for wheat paste, this issue’s theme! How was the experience of getting SOLD Magazine out different this time around?

It was easier! Most of the kinks had already been worked out. The actual layout took far less time. And because of the buzz that the first issue generated, artists approached us, as they were eager to be featured.

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Did any unanticipated challenges come your way?

Because everyone who worked with us was so cooperative and accommodating, we were able to easily overcome any potential obstacles.

I like this venue. Even the setting for the artwork is perfect. How did Studio Kraut come your way?

Yes, it is great! The backdrop had already been painted and designed by Dripped On Productions, and Kwue Molly introduced us to this space.

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What’s ahead for SOLD Magazine?

The next issue will focus on muralists. You are in for a surprise! And keep posted for news of our upcoming podcast In the Spray Room.

How can folks get hold of the magazine if it is not easily accessible to them?

They can subscribe. That is the one way they will be sure not to miss an issue!

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Congratulations! I’m already looking forward to the next issue! I’m heading out now to read this one cover-to-cover!

Pictured above are:

1. Cover of SOLD Magazine  Issue #2 featuring UR NEW YORK, Mike Baca aka 2esae and Ski; photo by John Paul O’Grodnick

2. BD White,

3. Raphael Gonzalez, City Kitty, CB23, JCorp, JPO, BD White and Joseph Meloy

4, Ramiro Davaro

5, Choice Royce

Photos of artworks and interview by Lois Stavsky

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Jily-Ballistic-and-JPO-art-17-Frost

SOLD Magazine launched this past Thursday evening with an exhibit — co-curated with Ellis Gallagher — and party at 17 Frost. When I stopped by early in the evening, I had the opportunity to speak to John Paul O’Grodnick, who — along with Greg Frederick and BD White — made it all happen.

 Just what is SOLD Magazine?

SOLD Magazine is a free magazine by artists for artists and art lovers. Among its features are: artists interviewing each other, studio visits, artist and photographer profiles, a travel section and much more.

What motivated you thee to launch it?

A sense that artists need a new platform for exposure. Our mission is to provide that platform.

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 When did you guys first begin working on SOLD Magazine? And how did you fund it?

We began working on it at the beginning of October, and we funded it via a Kickstarter campaign.

It’s great that your campaign was so successful! What has been your greatest challenge in seeing this through?

Rounding up the artists whom we wanted to participate in our venture.

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 Was it an open call? How did you decide which artists to include?

No! It was artists we’ve known and worked with in the past. Some of them suggested others.

How often do you expect to publish SOLD Magazine?

Once every three months. It is intended as a quarterly.

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How will folks be able to get hold of it?

We plan to make it available in galleries and museums throughout the city, as well as in local businesses here in Williamsburg.

I notice that this premier issue focuses on female artists, with your first cover featuring Gilf and Elle. What can we expect in future issues?

Every issue will have a theme. Our next one will focus on collaborations.

Ramiro-Davato-art -at-17-Frost

 That sounds great! Congratulations!

Note: The above images of are of works that were on exhibit and for sale at Thursday evening’s SOLD Magazine‘s launch:

1. Jily Ballistic and John Paul O’Grodnick aka JPO

2. Chris RWK

3. Raquel Echanique

4. Elle

5. Ramiro Davaro

Interview by Lois Stavsky and photos by Tara Murray

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